Why Paying More Won’t Fix Bad Search Copy With an extended holiday vacation coming up, I did what any reasonable person would do: I searched...

(So I Didn’t Return to Any Performance Surprises) Taking a vacation as a paid search marketer can feel… risky. When you’re managing high-stakes budgets and...

Marketers often default to Google when planning a search strategy, but overlooking Microsoft Ads means missing out on powerful features that can drive incremental volume,...

If you’ve ever looked at your ad results and thought, “Why am I paying to reach people who clearly aren’t interested?” — you’re not alone....

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