I recently came across a ad for TurboTax. What stood out? “Free tax prep.” Even more interesting was their positioning against FreeTaxUSA, claiming it’s not...

Digital advertising can feel like learning a new language. Whether you’re just starting with paid search or looking to refresh your knowledge, understanding these key...

As we embrace the new year, many businesses are looking for ways to reduce Google Ads costs. If reducing marketing costs is on your resolution...

Focusing primarily on bridging the gap between designers and non-designers, “Articulating Design Decisions” by Tom Greever provides invaluable insights into effectively communicating design choices across...

I was recently asked how to run ad tests on Google effectively. It’s a great question because ad testing is one of the most powerful...