At What Level Should You Add Negative Keywords?
The Power of “No” in Paid Search Most marketers focus on what they want to bid on. But in a world where “Exact Match” isn’t...
December Travel Ad Breakdown
Why Paying More Won’t Fix Bad Search Copy With an extended holiday vacation coming up, I did what any reasonable person would do: I searched...
Turbo Tax – How to Market Free
I recently came across a ad for TurboTax. What stood out? “Free tax prep.” Even more interesting was their positioning against FreeTaxUSA, claiming it’s not...
7 Ways to Save on Your Google Ads Campaign
As we embrace the new year, many businesses are looking for ways to reduce Google Ads costs. If reducing marketing costs is on your resolution...
From Crocheted Cars to Conversions
Lessons from Progressive’s Pinterest Ad Strategy In the constantly evolving world of digital marketing, capturing the attention of a potential customer is no small feat....