What Paid Search Bid Strategy Should You Use
A Practical Guide Choosing the right bid strategy is one of the most important decisions you’ll make in paid search. It directly impacts performance, efficiency,...
December Travel Ad Breakdown
Why Paying More Won’t Fix Bad Search Copy With an extended holiday vacation coming up, I did what any reasonable person would do: I searched...
How I Prepped My Paid Search Account Before Vacation
(So I Didn’t Return to Any Performance Surprises) Taking a vacation as a paid search marketer can feel… risky. When you’re managing high-stakes budgets and...
What Sets Microsoft Ads Apart: Five Features Marketers Shouldn’t Ignore
Marketers often default to Google when planning a search strategy, but overlooking Microsoft Ads means missing out on powerful features that can drive incremental volume,...
How to Use Google Audience Segments to Improve Your Marketing Results
If you’ve ever looked at your ad results and thought, “Why am I paying to reach people who clearly aren’t interested?” — you’re not alone....