At What Level Should You Add Negative Keywords?
The Power of “No” in Paid Search Most marketers focus on what they want to bid on. But in a world where “Exact Match” isn’t...
Turbo Tax – How to Market Free
I recently came across a ad for TurboTax. What stood out? “Free tax prep.” Even more interesting was their positioning against FreeTaxUSA, claiming it’s not...
7 Ways to Save on Your Google Ads Campaign
As we embrace the new year, many businesses are looking for ways to reduce Google Ads costs. If reducing marketing costs is on your resolution...
Dynamic Creative: Don’t Set It and Forget It
Surprisingly, according to Google Trends, it’s already time to think about back-to-college shopping. As I prepared for the season, I turned to Google to see...
Bouqs Mother’s Day Marketing
How to Win with Flowers (and Get Noticed!) Mother’s Day is a busy time for advertisers! As a digital advertising expert, I wanted to see...