From Crocheted Cars to Conversions
Lessons from Progressive’s Pinterest Ad Strategy In the constantly evolving world of digital marketing, capturing the attention of a potential customer is no small feat....
Dynamic Creative: Don’t Set It and Forget It
Surprisingly, according to Google Trends, it’s already time to think about back-to-college shopping. As I prepared for the season, I turned to Google to see...
Enhance Your Email Strategy: Fixing Common Marketing Mistakes
Email Marketing Mistakes to Avoid Recently, I received an email from a local optometrist. The name has been withheld—not just to spare them from embarrassment,...
How Wealthfront Makes Interest Rates More Interesting
In the sea of digital ads we scroll past daily, it’s rare to find ones that catch the eye. Even rarer are ads that teach...
Bouqs Mother’s Day Marketing
How to Win with Flowers (and Get Noticed!) Mother’s Day is a busy time for advertisers! As a digital advertising expert, I wanted to see...