Turbo Tax – How to Market Free
I recently came across a ad for TurboTax. What stood out? “Free tax prep.” Even more interesting was their positioning against FreeTaxUSA, claiming it’s not...
How Wealthfront Makes Interest Rates More Interesting
In the sea of digital ads we scroll past daily, it’s rare to find ones that catch the eye. Even rarer are ads that teach...
Luxury Ads That Sell
Discover How Leica’s CTAs Masterfully Guide Customers Through the Marketing Funnel Browsing the internet, I stumbled upon an ad for a Leica camera that caught...
Empower – a Lesson in Topic Targeting
As the countdown to Mint’s shutdown in January 2024 begins, the race is on among various contenders to fill the void left by the popular...
A Haunting Wordle
I recently saw this ad for the movie A Haunting in Venice on the New York Times website. It stood out due to its interactivity,...