Unpacking Bonobos’ Black Friday Search Ad
As I geared up for the holiday season, I decided to run a pre-Black Friday check on how advertisers were preparing for the shopping frenzy....
A Haunting Wordle
I recently saw this ad for the movie A Haunting in Venice on the New York Times website. It stood out due to its interactivity,...
Petite Fashion – Discovery Ad Breakdown
I recently came across a Discovery Ad on my Google News Feed that caught my attention. The product shot stood out for its bold and...
Asana – Taking Back Their Brand Term
In my initial post, I discussed how Monday.com uses a successful brand conquesting tactic to win customers away from Asana. In this post, I will...
Monday.com Wins the Paid Search Battle
I was searching for a project management tool to better organize my tasks at work. There were a few companies I was already familiar with...