Dynamic Creative: Don’t Set It and Forget It
Surprisingly, according to Google Trends, it’s already time to think about back-to-college shopping. As I prepared for the season, I turned to Google to see...
Bouqs Mother’s Day Marketing
How to Win with Flowers (and Get Noticed!) Mother’s Day is a busy time for advertisers! As a digital advertising expert, I wanted to see...
Unpacking Bonobos’ Black Friday Search Ad
As I geared up for the holiday season, I decided to run a pre-Black Friday check on how advertisers were preparing for the shopping frenzy....
Asana – Taking Back Their Brand Term
In my initial post, I discussed how Monday.com uses a successful brand conquesting tactic to win customers away from Asana. In this post, I will...
Monday.com Wins the Paid Search Battle
I was searching for a project management tool to better organize my tasks at work. There were a few companies I was already familiar with...