How to Use Google Audience Segments to Improve Your Marketing Results
If you’ve ever looked at your ad results and thought, “Why am I paying to reach people who clearly aren’t interested?” — you’re not alone....
How to Prepare for Your First Digital Marketing Interview
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The 5 Top Takeaways from Launching My First TikTok Campaign
As a search marketer by trade, I’m no stranger to paid advertising campaigns, particularly in the world of search and display. Over the years, I’ve...
How to Use Google Ads Transparency Center to Spy on Your Competitors
In the fiercely competitive world of digital marketing, staying one step ahead of your competitors is crucial. Understanding their strategies can provide you with the...
What My Google Ads Certifications Taught Me
Reflecting on My Past Year as a Search Engine Marketer As an experienced search marketer, it’s crucial for me to stay up to date with...