How I Prepped My Paid Search Account Before Vacation
(So I Didn’t Return to Any Performance Surprises) Taking a vacation as a paid search marketer can feel… risky. When you’re managing high-stakes budgets and...
What Sets Microsoft Ads Apart: Five Features Marketers Shouldn’t Ignore
Marketers often default to Google when planning a search strategy, but overlooking Microsoft Ads means missing out on powerful features that can drive incremental volume,...
How I Maintained a Growth Mindset
as an Unemployed Marketing Manager Six strategies that helped me stay resilient, develop new skills, and land my next role A job search—especially an extended...
Why Paid Search Needs an Audience-First Approach
The landscape of paid search advertising is shifting, and the future looks decidedly “keywordless”, with audience-first strategies driving performance. For years, keywords were the bedrock...
Top 5 Mistakes Beginning Search Engine Marketers Make
With over a decade of experience in search engine marketing, I’ve seen just about every mistake in the book. Whether you’re managing your first campaign...