How I Maintained a Growth Mindset
as an Unemployed Marketing Manager Six strategies that helped me stay resilient, develop new skills, and land my next role A job search—especially an extended...
Why Paid Search Needs an Audience-First Approach
The landscape of paid search advertising is shifting, and the future looks decidedly “keywordless”, with audience-first strategies driving performance. For years, keywords were the bedrock...
Top 5 Mistakes Beginning Search Engine Marketers Make
With over a decade of experience in search engine marketing, I’ve seen just about every mistake in the book. Whether you’re managing your first campaign...
How to Prepare for Your First Digital Marketing Interview
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Turbo Tax – How to Market Free
I recently came across a ad for TurboTax. What stood out? “Free tax prep.” Even more interesting was their positioning against FreeTaxUSA, claiming it’s not...