The 5 Top Takeaways from Launching My First TikTok Campaign
As a search marketer by trade, I’m no stranger to paid advertising campaigns, particularly in the world of search and display. Over the years, I’ve...
Performance Max: A Set up Quick-Start Guide
Are you ready to unlock the potential of Google Ads Performance Max Campaigns? Whether you’re a novice or an experienced marketer, this guide will help...
From Crocheted Cars to Conversions
Lessons from Progressive’s Pinterest Ad Strategy In the constantly evolving world of digital marketing, capturing the attention of a potential customer is no small feat....
How to Use Google Ads Transparency Center to Spy on Your Competitors
In the fiercely competitive world of digital marketing, staying one step ahead of your competitors is crucial. Understanding their strategies can provide you with the...
Google Q2 2024 Earnings: Search Still Strong, Display Struggles
Google’s Q2 earnings report for 2024 presents a nuanced picture of its advertising revenue streams. While search and YouTube advertising continue to grow, the display...