In the sea of digital ads we scroll past daily, it’s rare to find ones that catch the eye. Even rarer are ads that teach...

On April 25th, Snap Inc. released its Q1 2024 earnings report. As the company behind the popular social media platform Snapchat, known for its AR...

The Art and Science of Communicating Numbers Authors: Chip Heath and Karla Starr “We lose information when we don’t translate numbers into instinctive human experience”...

How to Win with Flowers (and Get Noticed!) Mother’s Day is a busy time for advertisers! As a digital advertising expert, I wanted to see...

Discover How Leica’s CTAs Masterfully Guide Customers Through the Marketing Funnel Browsing the internet, I stumbled upon an ad for a Leica camera that caught...