Anatomy of a Breakthrough
How to Get Unstuck When It Matters Most By: Adam Alter Feeling Stuck? Read “Anatomy of a Breakthrough“ If you’re feeling stuck, ‘Anatomy of a...
Microsoft Q2 Earnings: AI Optimism and Search Reality
On January 30th, 2024 Microsoft released its latest 10-Q. The report, with 44 mentions of AI, underscores the profound impact of this technology on the...
Lost in Translation: The Importance of Localization in Marketing
I recently signed up for a service called Too Good to Go—an app that teams up with restaurants and cafes, offering users a chance to...
B2B Marketing: Microsoft Advertising’s Strategic Edge
In today’s constantly evolving world of digital marketing, B2B advertising can be a complex and challenging task. Microsoft, a key player in business software, provides...
Empower – a Lesson in Topic Targeting
As the countdown to Mint’s shutdown in January 2024 begins, the race is on among various contenders to fill the void left by the popular...