How to Use Google Audience Segments to Improve Your Marketing Results
If you’ve ever looked at your ad results and thought, “Why am I paying to reach people who clearly aren’t interested?” — you’re not alone....
The 5 Top Takeaways from Launching My First TikTok Campaign
As a search marketer by trade, I’m no stranger to paid advertising campaigns, particularly in the world of search and display. Over the years, I’ve...
From Crocheted Cars to Conversions
Lessons from Progressive’s Pinterest Ad Strategy In the constantly evolving world of digital marketing, capturing the attention of a potential customer is no small feat....
What My Google Ads Certifications Taught Me
Reflecting on My Past Year as a Search Engine Marketer As an experienced search marketer, it’s crucial for me to stay up to date with...
Lost in Translation: The Importance of Localization in Marketing
I recently signed up for a service called Too Good to Go—an app that teams up with restaurants and cafes, offering users a chance to...