The 5 Top Takeaways from Launching My First TikTok Campaign
As a search marketer by trade, I’m no stranger to paid advertising campaigns, particularly in the world of search and display. Over the years, I’ve...
From Crocheted Cars to Conversions
Lessons from Progressive’s Pinterest Ad Strategy In the constantly evolving world of digital marketing, capturing the attention of a potential customer is no small feat....
What My Google Ads Certifications Taught Me
Reflecting on My Past Year as a Search Engine Marketer As an experienced search marketer, it’s crucial for me to stay up to date with...
Lost in Translation: The Importance of Localization in Marketing
I recently signed up for a service called Too Good to Go—an app that teams up with restaurants and cafes, offering users a chance to...
B2B Marketing: Microsoft Advertising’s Strategic Edge
In today’s constantly evolving world of digital marketing, B2B advertising can be a complex and challenging task. Microsoft, a key player in business software, provides...