7 Ways to Save on Your Google Ads Campaign
As we embrace the new year, many businesses are looking for ways to reduce Google Ads costs. If reducing marketing costs is on your resolution...
Boost Your Campaign Success with Performance Marketing Metrics
In the ever-evolving world of digital marketing, performance metrics are your guiding star. These metrics provide invaluable insights into the effectiveness of your campaigns, helping...
Dynamic Creative: Don’t Set It and Forget It
Surprisingly, according to Google Trends, it’s already time to think about back-to-college shopping. As I prepared for the season, I turned to Google to see...
Enhance Your Email Strategy: Fixing Common Marketing Mistakes
Email Marketing Mistakes to Avoid Recently, I received an email from a local optometrist. The name has been withheld—not just to spare them from embarrassment,...
Lost in Translation: The Importance of Localization in Marketing
I recently signed up for a service called Too Good to Go—an app that teams up with restaurants and cafes, offering users a chance to...