How I Prepped My Paid Search Account Before Vacation
(So I Didn’t Return to Any Performance Surprises) Taking a vacation as a paid search marketer can feel… risky. When you’re managing high-stakes budgets and...
How to Use Google Audience Segments to Improve Your Marketing Results
If you’ve ever looked at your ad results and thought, “Why am I paying to reach people who clearly aren’t interested?” — you’re not alone....
Why Paid Search Needs an Audience-First Approach
The landscape of paid search advertising is shifting, and the future looks decidedly “keywordless”, with audience-first strategies driving performance. For years, keywords were the bedrock...
Turbo Tax – How to Market Free
I recently came across a ad for TurboTax. What stood out? “Free tax prep.” Even more interesting was their positioning against FreeTaxUSA, claiming it’s not...
7 Ways to Save on Your Google Ads Campaign
As we embrace the new year, many businesses are looking for ways to reduce Google Ads costs. If reducing marketing costs is on your resolution...