Lost in Translation: The Importance of Localization in Marketing
I recently signed up for a service called Too Good to Go—an app that teams up with restaurants and cafes, offering users a chance to...
B2B Marketing: Microsoft Advertising’s Strategic Edge
In today’s constantly evolving world of digital marketing, B2B advertising can be a complex and challenging task. Microsoft, a key player in business software, provides...
Empower – a Lesson in Topic Targeting
As the countdown to Mint’s shutdown in January 2024 begins, the race is on among various contenders to fill the void left by the popular...
Unpacking Bonobos’ Black Friday Search Ad
As I geared up for the holiday season, I decided to run a pre-Black Friday check on how advertisers were preparing for the shopping frenzy....
A Haunting Wordle
I recently saw this ad for the movie A Haunting in Venice on the New York Times website. It stood out due to its interactivity,...