Tag: marketing strategy

Empower – a Lesson in Topic Targeting

As the countdown to Mint’s shutdown in January 2024 begins, the race is on among various contenders to fill the void left by the popular...

A Haunting Wordle

I recently saw this ad for the movie A Haunting in Venice on the New York Times website. It stood out due to its interactivity,...

Asana – Taking Back Their Brand Term

In my initial post, I discussed how Monday.com uses a successful brand conquesting tactic to win customers away from Asana. In this post, I will...

Monday.com Wins the Paid Search Battle

I was searching for a project management tool to better organize my tasks at work. There were a few companies I was already familiar with...