B2B Marketing: Microsoft Advertising’s Strategic Edge
In today’s constantly evolving world of digital marketing, B2B advertising can be a complex and challenging task. Microsoft, a key player in business software, provides...
Empower – a Lesson in Topic Targeting
As the countdown to Mint’s shutdown in January 2024 begins, the race is on among various contenders to fill the void left by the popular...
Unpacking Bonobos’ Black Friday Search Ad
As I geared up for the holiday season, I decided to run a pre-Black Friday check on how advertisers were preparing for the shopping frenzy....
A Haunting Wordle
I recently saw this ad for the movie A Haunting in Venice on the New York Times website. It stood out due to its interactivity,...
Asana – Taking Back Their Brand Term
In my initial post, I discussed how Monday.com uses a successful brand conquesting tactic to win customers away from Asana. In this post, I will...