Turbo Tax – How to Market Free
I recently came across a ad for TurboTax. What stood out? “Free tax prep.” Even more interesting was their positioning against FreeTaxUSA, claiming it’s not...
How Wealthfront Makes Interest Rates More Interesting
In the sea of digital ads we scroll past daily, it’s rare to find ones that catch the eye. Even rarer are ads that teach...
Petite Fashion – Discovery Ad Breakdown
I recently came across a Discovery Ad on my Google News Feed that caught my attention. The product shot stood out for its bold and...