How I Prepped My Paid Search Account Before Vacation
(So I Didn’t Return to Any Performance Surprises) Taking a vacation as a paid search marketer can feel… risky. When you’re managing high-stakes budgets and...
What Sets Microsoft Ads Apart: Five Features Marketers Shouldn’t Ignore
Marketers often default to Google when planning a search strategy, but overlooking Microsoft Ads means missing out on powerful features that can drive incremental volume,...
How to Use Google Audience Segments to Improve Your Marketing Results
If you’ve ever looked at your ad results and thought, “Why am I paying to reach people who clearly aren’t interested?” — you’re not alone....
Your Guide to Getting Started With Google Ads
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How I Maintained a Growth Mindset
as an Unemployed Marketing Manager Six strategies that helped me stay resilient, develop new skills, and land my next role A job search—especially an extended...