Why Paid Search Needs an Audience-First Approach
The landscape of paid search advertising is shifting, and the future looks decidedly “keywordless”, with audience-first strategies driving performance. For years, keywords were the bedrock...
Top 5 Mistakes Beginning Search Engine Marketers Make
With over a decade of experience in search engine marketing, I’ve seen just about every mistake in the book. Whether you’re managing your first campaign...
Turbo Tax – How to Market Free
I recently came across a ad for TurboTax. What stood out? “Free tax prep.” Even more interesting was their positioning against FreeTaxUSA, claiming it’s not...
Paid Search Terms You Should Know
Digital advertising can feel like learning a new language. Whether you’re just starting with paid search or looking to refresh your knowledge, understanding these key...
7 Ways to Save on Your Google Ads Campaign
As we embrace the new year, many businesses are looking for ways to reduce Google Ads costs. If reducing marketing costs is on your resolution...