What My Google Ads Certifications Taught Me
Reflecting on My Past Year as a Search Engine Marketer As an experienced search marketer, it’s crucial for me to stay up to date with...
Bouqs Mother’s Day Marketing
How to Win with Flowers (and Get Noticed!) Mother’s Day is a busy time for advertisers! As a digital advertising expert, I wanted to see...
Microsoft Q2 Earnings: AI Optimism and Search Reality
On January 30th, 2024 Microsoft released its latest 10-Q. The report, with 44 mentions of AI, underscores the profound impact of this technology on the...
Unpacking Bonobos’ Black Friday Search Ad
As I geared up for the holiday season, I decided to run a pre-Black Friday check on how advertisers were preparing for the shopping frenzy....
Asana – Taking Back Their Brand Term
In my initial post, I discussed how Monday.com uses a successful brand conquesting tactic to win customers away from Asana. In this post, I will...