Microsoft Q2 Earnings: AI Optimism and Search Reality
On January 30th, 2024 Microsoft released its latest 10-Q. The report, with 44 mentions of AI, underscores the profound impact of this technology on the...
Unpacking Bonobos’ Black Friday Search Ad
As I geared up for the holiday season, I decided to run a pre-Black Friday check on how advertisers were preparing for the shopping frenzy....
Asana – Taking Back Their Brand Term
In my initial post, I discussed how Monday.com uses a successful brand conquesting tactic to win customers away from Asana. In this post, I will...
Monday.com Wins the Paid Search Battle
I was searching for a project management tool to better organize my tasks at work. There were a few companies I was already familiar with...